The Objective Blog

Excellent Mobile Marketing

I love this mobile marketing campaign from Editoras, an online bookstore in Brazil! QR codes spread around the city allowed users to take a snapshot with their c

Mobile Coupon Systems Gaining Traction

Mobile coupon redemption is something we've all been predicting would eventually go mainstream, but technical hurdles have kept that from happening so far. Getti

Advertising in iPhone Game

Marketers continue to look for ways to extend advertising onto mobile devices. As an example, Coke will be advertising in an upcoming version of the popular Base

Building a Mobile App?

The iPhone App Store has the rest of the industry playing "me too." If you're building an app and can't decide which platform(s) to target, check out Gizmodo's o

Discovered: iPhone Video Recording Screen

Apple's next iPhone release is likely to include video recording capabilities. How do we know? Well, it's not because Apple's saying so. The guys at MacRumors ha

The iPhone App Craze

There's a lot of hype around the iPhone right now. It's an amazing device, for sure. Companies seem to be scrambling to put something, anything on the iPhone. Sh

iPhone OS 3.0 Allows Purchases Within Apps

Apple's announcement about June's 3.0 release of the iPhone OS includes the revelation that iPhone developers will now be able to offer in-application purchases.

Verizon is Sharing Your Private Information

If you're a Verizon customer, you'll want to read this. Verizon has automatically opted all customers into a new program which allows them to share your informat

The Mobile Web and Context

I recently came across a blog post in which the author predicted the "end of the mobile web" due to the iPhone featuring Apple's Safari web browser. Here's a qu

Excellent Mobile Marketing Example

Guinness, sponsor of the Hong Kong Sevens rugby tournament, deployed a mobile app worth reading about. The app did more than just entertain, it was an invaluable