The Objective Blog

Ready? Set? Deploy?

Introduction The big day has finally come. After months of planning meetings, design iterations, and development efforts, your web application is ready for laun

Accurate vs Expensive

For over 15 years now we've been taking people's ideas and turning them into reality. Designing and developing so many products has given us the opportunity to l

The Most Important Question We Ask

When a client contacts us about a new branding, design, or development project, we ask a lot of questions about the scope of the project so that we can propose a

The Question You Aren't Asking (But Should Be)

It's not uncommon for prospective clients to tell us they're looking for a new agency because the last one let them down. The reasons vary, but not by much:

Hourly vs. Fixed-Fee Billing

This post is going to deviate a bit from the technical realm but I just read a report in the latest HOW Design magazine that was based on a recent survey of desi

Offering Your Clients the Whole Package

When I began freelancing I thought it was important to make my fledgling business appear bigger and more established than it really was. My website used phrases

Building a Website is Like Building a House

At Agency Fusion we're fortunate to have some really great clients. For us, a great client is one who appreciates our experience and recognizes our expertise. We

Defining Project Boundaries (and Keeping Your Client Within Them)

I suspect most of you have experienced "scope creep" before. Scope creep begins at the moment when your client asks for something outside of the scope of work fo

5 Things You Should Know About IT People

Sometimes I think designers and programmers couldn't be more opposite. At Agency Fusion our success depends on bringing these two worlds together but it sometime