Comments on: Interactive Agencies http://www.agencyfusion.com/blog/2008/03/20/interactive-agencies/ Technology for creatives Wed, 19 May 2010 14:34:36 +0000 hourly 1 http://wordpress.org/?v=3.0 By: JP Holecka http://www.agencyfusion.com/blog/2008/03/20/interactive-agencies/comment-page-1/#comment-30114 JP Holecka Thu, 27 Mar 2008 06:44:32 +0000 http://www.agencybyte.com/2008/03/20/interactive-agencies/#comment-30114 I hear it all the time. We do work directly with clients and work for traditional ad agency's that contract us to do the "digital" component of the campaign. They quite often hand us boards for some under thought banner campaign with no thought to where the campaign goes from there. They never think beyond the click as it is not sexy nore can they enter it into the annual award show. Until the digital generation begin to head up these agency's they will continue to flounder. I can't wait for the day that I will no longer have to hear "Can't we just do a lift of the tv spot? We already have it in the can and it tests well." I hear it all the time. We do work directly with clients and work for traditional ad agency’s that contract us to do the “digital” component of the campaign. They quite often hand us boards for some under thought banner campaign with no thought to where the campaign goes from there. They never think beyond the click as it is not sexy nore can they enter it into the annual award show.

Until the digital generation begin to head up these agency’s they will continue to flounder.

I can’t wait for the day that I will no longer have to hear “Can’t we just do a lift of the tv spot? We already have it in the can and it tests well.”

]]> By: Brett Derricott http://www.agencyfusion.com/blog/2008/03/20/interactive-agencies/comment-page-1/#comment-30110 Brett Derricott Mon, 24 Mar 2008 15:23:44 +0000 http://www.agencybyte.com/2008/03/20/interactive-agencies/#comment-30110 Thanks for the comment, Paul. With the great work that you do I can see how it would be frustrating to sell anything but what you know the client really needs! Thanks for the comment, Paul. With the great work that you do I can see how it would be frustrating to sell anything but what you know the client really needs!

]]> By: Paul http://www.agencyfusion.com/blog/2008/03/20/interactive-agencies/comment-page-1/#comment-30101 Paul Sun, 23 Mar 2008 02:58:59 +0000 http://www.agencybyte.com/2008/03/20/interactive-agencies/#comment-30101 The EXACT frustration I had while working for an ad agency. And the reason I will never work for another ad agency again that does not get it. It's hard to feel good about selling your services to a client when you know it's not the best way to do it, just the best way to sell them what the agency wants. Which is typically not at all what the client needs. The EXACT frustration I had while working for an ad agency. And the reason I will never work for another ad agency again that does not get it.
It’s hard to feel good about selling your services to a client when you know it’s not the best way to do it, just the best way to sell them what the agency wants. Which is typically not at all what the client needs.

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