Technology is always on the move and the resulting flurry of acronyms and phrases can be a little bit daunting, especially for those who don’t spend all day buried in it!

Link Baiting, a phrase worth knowing, is mentioned increasingly in SEO conversations around the Web. Essentially, link baiting is the process of creating content which compels others to create a link to it. Because the quality and quantity of inbound links has such a potent effect on search engine rankings, tactics which increase inbound links are at the forefront of SEO. Link baiting is a strategic approach that pays long run dividends.

The great thing about link baiting is that it’s a tactic built on sound principles and not an underhanded attempt at gaming the search engines. If I want to convince others to create links to AgencyByte.com I need to figure out what type of article would compel them to want to do so. If your client wants more inbound links, help them create content that others want to link to.

For more on link baiting, take a look at the following links:

The Art of Link Baiting

Wikipedia: Link Bait