Comments on: The Web is Enormous; Enter Vertical Search http://www.agencyfusion.com/blog/2006/09/29/the-web-is-enormous-enter-vertical-search/ Technology for creatives Thu, 07 Jul 2011 23:51:25 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Brett Derricott http://www.agencyfusion.com/blog/2006/09/29/the-web-is-enormous-enter-vertical-search/comment-page-1/#comment-8236 Brett Derricott Fri, 13 Jul 2007 16:52:54 +0000 http://www.agencybyte.com/2006/09/29/the-web-is-enormous-enter-vertical-search/#comment-8236 @Leanne: Great question! As you pointed out, Google forbids using a competitor's trademark in your ad text. Google does not, however, forbid purchasing ads based on a search for that competitor's trademark. I don't personally purchase keywords for others' trademarks but plenty of companies do. I think it should be evaluated on a case-by-case basis. What are the risks? Certainly the trademark holder will become aware of this and may take some form of competitive action. What are the benefits? Is your offering complimentary to the trademark holder's offering? @Leanne: Great question! As you pointed out, Google forbids using a competitor’s trademark in your ad text. Google does not, however, forbid purchasing ads based on a search for that competitor’s trademark.

I don’t personally purchase keywords for others’ trademarks but plenty of companies do. I think it should be evaluated on a case-by-case basis. What are the risks? Certainly the trademark holder will become aware of this and may take some form of competitive action. What are the benefits? Is your offering complimentary to the trademark holder’s offering?

]]> By: Leanne Hughes http://www.agencyfusion.com/blog/2006/09/29/the-web-is-enormous-enter-vertical-search/comment-page-1/#comment-8230 Leanne Hughes Fri, 13 Jul 2007 14:05:07 +0000 http://www.agencybyte.com/2006/09/29/the-web-is-enormous-enter-vertical-search/#comment-8230 Hey Brett, On the subject of PPC specifically with Google, what is your experience with buying your competitors name as a keyword (not publishing it within the Ad Text)? From what I've seen in some industries it is common practice others not and I know that some search engine other than Google simply don't allow it. Thanks, Leanne Hey Brett,

On the subject of PPC specifically with Google, what is your experience with buying your competitors name as a keyword (not publishing it within the Ad Text)? From what I’ve seen in some industries it is common practice others not and I know that some search engine other than Google simply don’t allow it.

Thanks,
Leanne

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