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Microsoft Invests in Advertising Lab
January 13th, 2006 | by BrettWhile it’s clearly known that Google and Yahoo are leading in the paid online advertising market, Microsoft is dedicating more money and more people to the task of catching up. Their new research center in Beijing will be called adCenter Incubation Lab, or just adLab. Microsoft’s team hopes to make advances in targeting advertising to improve accuracy in reaching desired prospects.