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Fusion Radar: November 26, 2014

November 26th, 2014 - by Agency Fusion - Salt Lake City, Utah

Keeping up with technology is a lot of work. Luckily, we enjoy wading through the noise just to find the gems of awesomeness sprinkled throughout. Fusion Radar is our gift to you, Current or Potential Client, so that you can enjoy all of the awesome without any of the drudgery. Unwrap it each week, and know that you’re loved by the geeks and pixel-pushers at Agency Fusion.

Firefox Developer Edition

Mozilla created a browser specifically for web developers with features like multi-browser debugging, responsive design view, and more.

Firefox Developer Edition

Protected Method Visibility in Ruby

If you’re unsure whether to use protected method visibility in Ruby, this article is for you.

Full article

Badassify Your Terminal

For terminal users, this article is a must-read. It details how to install zsh and plugins for syntax highlighting and extra auto-completion in the terminal.

Full article

Why Google Split Inbox from Gmail

This article covers the battle of feature parity, unused features, and how engineers usually aren’t the target users. Instead of getting rid of Gmail or trying to build Inbox on top of it, Google decided to build the new product in parallel in hopes of making everyone happy.

Full article

Speeding up Capybara Tests

You may need to blacklist some external URLs in order to speed up your Capybara test performance.

Full article

IEVMS

Instructions and command line tools for downloading Windows VMs for Virtual box. Each comes with a specified version of IE (6-11). You can get them all, specify one or more… and if you need your disk space back, you just `rm -rf` your `~/.ievms` directory.

IEVMS

Animated GIFs of Your Screen

LICEcap can capture an area of your desktop and save it directly to an animated .GIF, which is great for support, testing, etc.

LICEcap

Fusion Radar: November 19, 2014

November 19th, 2014 - by Agency Fusion - Salt Lake City, Utah

Keeping up with technology is a lot of work. Luckily, we enjoy wading through the noise just to find the gems of awesomeness sprinkled throughout. Fusion Radar is our gift to you, Current or Potential Client, so that you can enjoy all of the awesome without any of the drudgery. Unwrap it each week, and know that you’re loved by the geeks and pixel-pushers at Agency Fusion.

 

.Net Goes Open Source

Microsoft is open sourcing the .Net framework in an attempt to woo developers and make their technology stack more cross-platform.

Full article

Stop Breaking the Web

From the article’s author: “This article is where I rant about how we are breaking the web, the not-immediately-obvious reasons why we should stop doing this, and how not breaking the web would be a great thing.”

Full article

Ad Slogans

A look at advertising slogans for some popular brands, and how those slogans have changed over the years.

Full article

Charlie

Assuming you’re trying to get to know someone who has a fairly public profile, Charlie might come in handy.

Charlie App

jQuery DotDotDot

This jQuery plugin makes it easy to dynamically add an ellipsis to content that is too long for its HTML container.

DotDotDot

Weather System

Uniform created three different data-powered devices which react to weather conditions.

Full article

Smarter Link Underlines

If you hate having a link’s underline cross the characters’ descenders, this article is for you.

Full article

Tracking Screen Sizes

Set up your Google Analytics to give you better insight into your visitors’ screen sizes and behavior.

Full article

Sublime Text Plugins

Make Sublime Text extra powerful by adding autocomplete, Git commands, a color-picker, and much more.

Full article

The Spam Backstory

Learn a bit of the backstory behind Russia becoming such a spam powerhouse.

Full article

Fusion Radar: November 5, 2014

November 6th, 2014 - by Agency Fusion - Salt Lake City, Utah

Keeping up with technology is a lot of work. Luckily, we enjoy wading through the noise just to find the gems of awesomeness sprinkled throughout. Fusion Radar is our gift to you, Current or Potential Client, so that you can enjoy all of the awesome without any of the drudgery. Unwrap it each week, and know that you’re loved by the geeks and pixel-pushers at Agency Fusion.

SumAll

SumAll is a social media analytics and business dashboard. All in one place, all for free.

SumAll

 3D Worlds With CSS

Keith Clark has done impressive work showcasing what is possible with CSS 3D transforms.

Full article

Failed Startup Post-Mortems

This is excellent information. Very few startups achieve massive success, many more are only moderately successful, and the majority ultimately fail. “Startup Fever” often needs a dose of reality, and this post delivers with more than 100 post-mortems from failed startups.

Full article

Server Monitoring

If you’re responsible for servers (or a cloud environment) you’ll find this blog post helpful. The team at Bitly lists 10 things they monitor to make sure their production environment is healthy.

Full article

PGWeb

If you use PostgreSQL, take a look at PGWeb, a web-based database browser.

PGWeb

VW Find a Match

Volkswagon launched a new site which features a new “matchmaking” capability. Choose the model and options you want and the site tells you how many vehicles match your parameters at the local dealership(s). This is impressive.

VW Site

Support Details

Troubleshooting a website often requires getting some details from the person who’s experiencing a problem with the site. Support Details aims to make that easier.

Support Details

Fusion Radar: October 29, 2014

October 29th, 2014 - by Agency Fusion - Salt Lake City, Utah

Keeping up with technology is a lot of work. Luckily, we enjoy wading through the noise just to find the gems of awesomeness sprinkled throughout. Fusion Radar is our gift to you, Current or Potential Client, so that you can enjoy all of the awesome without any of the drudgery. Unwrap it each week, and know that you’re loved by the geeks and pixel-pushers at Agency Fusion.

Tips for Waking Up

For the productivity obsessed, squeezing a few more minutes out of every day often means getting up earlier or staying up later. Kevin Roose has been testing out various morning routines and research to figure out how to become more productive earlier in the day.

Full article

Norway’s New Bank Notes

Learn more about the design process behind Norway’s new bank notes. The seventh paragraph is especially important because it acknowledges that constraints can often inspire creativity, which is counter to what many less experienced designers may believe (i.e. to be creative, there must be no constraints).

Full article

Pulse

Pulse is an open source project, similar to BitTorrent Sync, which allows you to sync files and data without using proprietary technologies.

Pulse

Persistence

Too many would-be entrepreneurs these days seem to believe that quick success is the norm. In spite of the stories of overnight success, most success is requires persistence. For that reason, we love this article about the inventor of disposable diapers. It’s a good reminder that persistence pays.

Full article

Bézier Curves Game

Master your Bézier curve skills with this game.

Play the game

The Big Idea Is.

October 27th, 2014 - by Dallas - Salt Lake City, Utah

This is an inspirational post. It is directed to those marketing directors and business owners that believe their advertising should do more. It is directed to those of you who felt something the first time you walked into your advertising class. Or when you saw Don Draper command a room with his cleverly creative concept.

But this post isn’t about advertising. It’s about the big idea behind effective advertising. It’s about how constructive creativity can change the game for your company.

Here are a few examples to illustrate my point:

Jiffy Lube

jiffy_lube_logoIn 1982, Jiffy Lube—then an unknown quick-oil-change company with a handful of locations in various states—approached ad man George Lois. George saw a future for Jiffy Lube that the current owners didn’t yet believe. He wanted to run a national TV campaign. He told them to change the logo and showed them what he had in mind. He gave them a new slogan, “Jiffy Lube Changes The Way America Changes its Oil.” He was convinced enough in this new direction and plan that he boldly stated that by doing these things, Jiffy Lube would grow its business to 1,000 locations in 3 short years.
Jiffy Lube agreed to the proposal. They changed their logo and launched the TV campaign.
But George had been wrong–at the 3 year mark, Jiffy Lube could not boast of having 1000 locations.
Rather, in 3 years, Jiffy Lube had doubled that estimate with over 2,000 locations across the United States.

Perdue Chicken

perdue_chicken_logoIn 1971, Frank Perdue, owner of Perdue Chickens, decided to take 10 weeks to learn everything he could about advertising. As part of his quest, he interviewed 66 different ad agencies. He eventually selected Scali, McCabe, Sloves, an agency that had been in business five years. McCabe, the copywriter for the project, quickly realized that whatever selling point he came up with, a competitor could quickly copy. Except one: the persistent, driven, quality-focused Frank Perdue himself. Once he was able to convince Frank of this, the campaign based on “It takes a tough man to make a tender chicken” was born. Or hatched.
Some headlines that supported this concept were:
‘Freeze my chickens? I’d sooner eat beef!’
‘My fresh young chicken is cheaper than hamburger. Good for you, bad for me.’
‘Everybody’s chickens are approved by the government, but only my chickens are approved by me.’”

In 1967, yearly sales had been $35 million. By 1972, with a budget of $200,000 and a year of the big idea, “It takes a tough man to make a tender chicken,” sales leapt to $80 million.

Jauntaroo

jauntaroo_logoSalt Lake-based Jauntaroo takes a new twist on a familiar industry. Their vacation travel match product is a little bit Travelocity and a little bit Match.com. Jauntaroo recommends lines travelers up with destinations tailored to their interests and budgets. But as clever as their product is, it wasn’t getting noticed as quickly as they would have liked. And, being largely self-funded, there wasn’t much room for large advertising campaigns.
So they mined a big idea. Something that resonated with their audience. Something anybody would want, and something they were uniquely positioned to offer: a chance to win a job traveling the world for a year. So they launched the Best Job Around The World competition and gave participants a chance to become the Chief World Explorer for the company. Not only would the winner get to travel the world and write about it, but they’d get a sweet salary of $100k.
The story was picked up by morning news shows, travel sites, job sites, and soon this little-known company received more than 3,000 entries and 4.3 million unique site visits.

The moral of the story is this: If you’re fighting against commoditization; If you have a small budget, but a great product; If you are committed to growth without a guarantee of how to get it; Discover a big idea and give it everything you’ve got.

Constructive creativity is a currency forever rare and always in demand.